Burberry teams with Google to send digital 'Burberry Kisses'

If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.

Burberry teams with Google to send digital 'Burberry Kisses'

Burberry Kisses is the latest campaign to be spawned by Google's Art, Copy & Code project. It allows users to send a digital imprint of their actual kiss to a loved one anywhere in the world, from any device.

Built using HTML5, the Kisses experience is delivered across display ads, web and mobile and thanks to modern browser technologies, it does not require custom plugins, or apps, to deliver a rich user experience.

Brand: Burberry

Agency: Grow

Creatives: Drew Ungvarsky, Matt Clack

Google: Aman Govil, head of advertising arts