Rae Burdon, the McCann-Erickson deputy managing director, is to
take charge of the agency’s key Nestle business after the shock
resignation of Ros King to join J. Walter Thompson.
Ben Langdon, the McCanns managing director, moved quickly to plug the
gap left by King and to calm Nestle concern at her departure to run
JWT’s pounds 51 million Kellogg’s account.
Burdon, the former Saatchi and Saatchi vice-chairman who joined McCanns
in November, began his career at Nestle.
Langdon said: ’We’re surprised and very disappointed that King has
chosen to work on Kellogg’s but we have replaced her with a more senior
King’s departure coincides with a streamlining of the McCanns creative
department, which has resulted in four teams being made redundant.
The redundancies follow the arrival of Gary Betts and Malcolm Green from
Mellors Reay and Partners in January to take over as joint executive
The departures include Dick Dunford and Andy McGuinness, who produced
some of the agency’s high-profile Sega advertising, as well as Peter
West and Eric Beaton.
’We had 22 teams and Gary and Malcolm feel that is too many,’ Langdon
Langdon insisted he had no imminent plans for more job cuts, but refused
to rule out any further pruning. ’I’m not sitting here with a list of
people who have to go,’ he said. ’But this is a well-run business that
has to watch its costs.’