Burdon assumes Nestle mantle as King quits McCanns

Rae Burdon, the McCann-Erickson deputy managing director, is to take charge of the agency’s key Nestle business after the shock resignation of Ros King to join J. Walter Thompson.

Rae Burdon, the McCann-Erickson deputy managing director, is to

take charge of the agency’s key Nestle business after the shock

resignation of Ros King to join J. Walter Thompson.



Ben Langdon, the McCanns managing director, moved quickly to plug the

gap left by King and to calm Nestle concern at her departure to run

JWT’s pounds 51 million Kellogg’s account.



Burdon, the former Saatchi and Saatchi vice-chairman who joined McCanns

in November, began his career at Nestle.



Langdon said: ’We’re surprised and very disappointed that King has

chosen to work on Kellogg’s but we have replaced her with a more senior

appointment.’



King’s departure coincides with a streamlining of the McCanns creative

department, which has resulted in four teams being made redundant.



The redundancies follow the arrival of Gary Betts and Malcolm Green from

Mellors Reay and Partners in January to take over as joint executive

creative directors.



The departures include Dick Dunford and Andy McGuinness, who produced

some of the agency’s high-profile Sega advertising, as well as Peter

West and Eric Beaton.



’We had 22 teams and Gary and Malcolm feel that is too many,’ Langdon

said.



Langdon insisted he had no imminent plans for more job cuts, but refused

to rule out any further pruning. ’I’m not sitting here with a list of

people who have to go,’ he said. ’But this is a well-run business that

has to watch its costs.’



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