Alan Burge, financial director of Carlton Screen Advertising, is
moving to New York to help launch a bid to tap into the under-exploited
US cinema advertising market.
Burge will join Adam Poulter, the former chief executive officer of
Carlton Screen Advertising, to set up Technicolor Entertainment.
The new company hopes to establish national cinema advertising in the
US. Cinema advertising there does not operate on a national level but is
restricted to regional and local exposure.
Existing Carlton subsidiary Technicolour provides film stock and other
technical services to the film industry, as well as distributing feature
films to all US cinemas. This distribution service will give Technicolor
Entertainment its national coverage.
Carlton Screen Advertising will also be rebranded as Technicolor
Entertainment in the UK and Europe. The operation will be headed by CSA
managing director Debbie Chalet.
Burge said: ’The total media market in the US is worth about dollars 200
billion. Our successful development of the market in the UK means that
we are in an excellent position to look at the potential of the US
market and we hope to begin developing the business over there in a