Burge creates sales operation to exploit US movie ad market

Alan Burge, financial director of Carlton Screen Advertising, is moving to New York to help launch a bid to tap into the under-exploited US cinema advertising market.

Alan Burge, financial director of Carlton Screen Advertising, is

moving to New York to help launch a bid to tap into the under-exploited

US cinema advertising market.



Burge will join Adam Poulter, the former chief executive officer of

Carlton Screen Advertising, to set up Technicolor Entertainment.



The new company hopes to establish national cinema advertising in the

US. Cinema advertising there does not operate on a national level but is

restricted to regional and local exposure.



Existing Carlton subsidiary Technicolour provides film stock and other

technical services to the film industry, as well as distributing feature

films to all US cinemas. This distribution service will give Technicolor

Entertainment its national coverage.



Carlton Screen Advertising will also be rebranded as Technicolor

Entertainment in the UK and Europe. The operation will be headed by CSA

managing director Debbie Chalet.



Burge said: ’The total media market in the US is worth about dollars 200

billion. Our successful development of the market in the UK means that

we are in an excellent position to look at the potential of the US

market and we hope to begin developing the business over there in a

similar way.’



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