Burger King "Act of history" by Bartle Bogle Hegarty

Burger King's first TV spot from BBH features "Jim from Wanstead", the winner of a nationwide hunt to find the first person to sample the new Crispy Chicken Burger.

It follows an online launch film in which the fast food brand's UK chief executive Alasdair Murdoch launched the contest, promising to pay the winner £20,000 for the service of being the first to try the sandwich.

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