Burger King Finland "Delivery" by TBWA\Helsinki

Burger King Finland continues its rivalry with McDonald's.

With outdoor ads strategically placed near McDonald’s restaurants, the cheeky campaign encourages burger fans to order Burger King from their closest Maccies in order to receive free delivery on their meal. The campaign was carried out alongside collaborations with Finnish micro influencers.

At the end of last year, Burger King revealed the brand had hid a McDonald’s Big Mac behind every Whopper in all of its ads throughout 2019.