Burger King offers consumer discounts in web relaunch

LONDON - Burger King UK has relaunched its website to incorporate video and discount downloads as part of an online campaign to drive consumers to its restaurants.

The new site seeks to enforce the company's ‘Have it Your Way' slogan and includes increased nutrition and allergy information about its products.

Added features include a Google Maps store locator, copies of the latest TV ads, introductions to new menu items and downloadable discount vouchers.

Over the coming months the site, developed by Pancentric, will be enhanced with more specific local restaurant information and dedicated recruitment pages designed to attract applications to Burger King's range of employment opportunities.

In the last year Burger King claims to have doubled its digital marketing budget, after a 10 per cent increase in traffic to its site.

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