Burger King reviews £30m Euro media

Burger King is consolidating its £30 million pan-European media planning and buying business and has invited four agencies to pitch against the incumbent, Carat.

The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10 million in the UK annually, according to Nielsen Media Research.

Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain was consolidating the account in a bid "to achieve even greater consistency and cost efficiencies".

Burger King moved the account into Carat without a pitch in May 2000.

The decision was taken after the then incumbent, Lowe Lintas, folded its in-house planning team.

The news comes as Burger King International searches for a new chief marketing officer after Andrew Brent left the company in March without a job to go to.

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