Burger King "The mouldy Whopper" by Ingo, David and Publicis Worldwide

Burger King has launched a less-than-appetising spot to promote the removal of artificial preservatives from the Whopper in most European countries.

Set to What A Difference A Day Makes by Aretha Franklin, the ad speeds through 34 days worth of a moulding Whopper, with the burger gradually losing its mouth-watering appeal to become blue and furry.

The ad ends with the tagline "the beauty of no artificial preservatives". It was created by David, Ingo and Publicis Worldwide.

At the end of last year, Burger King revealed the brand had hid a McDonald’s Big Mac behind every Whopper appearing in its ads in 2019, highlighting the greater size of its signature burger compared with its rival.