Burger King "The mouldy Whopper" by Ingo, David and Publicis Worldwide

Burger King has launched a less-than-appetising spot to promote the removal of artificial preservatives from the Whopper in most European countries.

Set to What A Difference A Day Makes by Aretha Franklin, the ad speeds through 34 days worth of a moulding Whopper, with the burger gradually losing its mouth-watering appeal to become blue and furry.

The ad ends with the tagline "the beauty of no artificial preservatives". It was created by David, Ingo and Publicis Worldwide.

At the end of last year, Burger King revealed the brand had hid a McDonald’s Big Mac behind every Whopper appearing in its ads in 2019, highlighting the greater size of its signature burger compared with its rival.


Creative agencies
Executive creative director
Art director
Account director
Account manager
Tech director
Global CCO & partner
Group creative directors
Senior art director
Art director
Group account director
Executive producer
Global chief creative officer
Chief creative officers
Executive creative director
Art director
Food stylist
Photo assistant
Production company
Art buyer/ producer
Producer and director
Music supervisor
Intro composer
Music director
Co-founder, Mayflower