Burkitt DDB has wrestled the £3.5 million UK Center Parcs
account out of Bates UK following a review.
Bates had handled the short-break specialist's UK business since the
late 80s. The company consolidated its £10 million European
account into the agency in 1998 after a pitch against Saatchi & Saatchi,
J. Walter Thompson and the DDB network.
Last year, Center Parcs UK was acquired from Scottish & Newcastle by
Deutsche Bank, separating the UK and European businesses.
The European account is unaffected by the UK review and will continue to
be handled by Bates Europe.
Center Parcs acquired Oasis Holidays in the autumn, giving the brand its
fourth UK site.
Jennie Ayres, Center Parcs' sales and marketing director, said: "2002 is
a time of great development for Center Parcs, integrating Oasis into the
brand and the business. We are looking for a fresh approach and Burkitt
DDB had the right combination of enthusiasm, ideas and people."
Julian Calderara, the deputy managing director of Burkitt DDB, added:
"Center Parcs is a great brand and despite operating at remarkable
levels of occupancy - more than 90 per cent - there is room to improve
the performance of the business."
Center Parcs parted company with its below-the-line agency, Euro RSCG
Direct, in November. Zenith Media won the media planning account from
Bates UK last August.