Burkitt DDB has won the task to promote the scrapping of admission
charges to six -national museums.
The agency, which beat Saatchi & Saatchi and Roose & Partners to pick up
the business, will start its campaign in the New Year. However, the
appointment has yet to be ratified by the six museums.
Burkitt DDB's brief will incorporate the six London museums which are
dropping their charges.
These are: the Science Museum, the V&A, the Museum of London, the
National Maritime Museum, the Imperial War Museum and the Natural
History Museum. All six will operate a co-funded approach with Nancy
McGrath, the former director of marketing for Tussaud's, responsible for
communications. McGrath is now at the consultant Britton McGrath
Tansley.
Media on the business will be handled by Manning Gottlieb Media, with
the first burst to be concentrated in the south east.
Burkitt DDB also handles the Natural History Museum account, which it
won after a pitch against WCRS and Mellors Reay in April 1997.
McGrath said: "Potentially the brief is complicated: a generic 'museums
are free' message could be easily misunderstood - it is only the six in
question that we want to feature. Burkitt DDB found a way to dramatise
the six in a simple and eye-catching way."
Julian Calderara, the deputy managing director of Burkitt DDB, added:
"Naturally we're delighted, as it is important and good news for London,
and complements the work we do for the Natural History Museum."
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