Burkitt DDB takes on promotion of six free-admission museums

Burkitt DDB has won the task to promote the scrapping of admission

charges to six -national museums.

The agency, which beat Saatchi & Saatchi and Roose & Partners to pick up

the business, will start its campaign in the New Year. However, the

appointment has yet to be ratified by the six museums.

Burkitt DDB's brief will incorporate the six London museums which are

dropping their charges.

These are: the Science Museum, the V&A, the Museum of London, the

National Maritime Museum, the Imperial War Museum and the Natural

History Museum. All six will operate a co-funded approach with Nancy

McGrath, the former director of marketing for Tussaud's, responsible for

communications. McGrath is now at the consultant Britton McGrath


Media on the business will be handled by Manning Gottlieb Media, with

the first burst to be concentrated in the south east.

Burkitt DDB also handles the Natural History Museum account, which it

won after a pitch against WCRS and Mellors Reay in April 1997.

McGrath said: "Potentially the brief is complicated: a generic 'museums

are free' message could be easily misunderstood - it is only the six in

question that we want to feature. Burkitt DDB found a way to dramatise

the six in a simple and eye-catching way."

Julian Calderara, the deputy managing director of Burkitt DDB, added:

"Naturally we're delighted, as it is important and good news for London,

and complements the work we do for the Natural History Museum."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content