spot won, with runners-up "Sweden
completing the clean sweep.
The judges for the April Awards, which are run by the Radio Advertising Bureau and supported by Campaign, were members of the IPA Creative Directors' Forum, Andy McLeod and Richard Flintham of Fallon.
spot features Tony the Tiger introducing a soft rock track on a spoof German radio station. He says: "How do I describe the next track? It's ggggrrrrrrrubbish.
The ad ends with the line: "Totally tasteless. Unlike Kellogg's Frosties."
The ads were produced by Adam Furman through the Tape Gallery. The sound engineer was Simon Capes. Media was planned and bought by David Josephs at MindShare.