Burnett Frosties ads take all honours at April Aerial Awards

A radio campaign for Kellogg's Frosties which recreates terrible European pop songs has swept the board at the April Aerial Awards.

The ads, created by Richard Glendenning and Simon Parkin at Leo Burnett, involve Tony the Tiger appearing on radio shows and criticising the songs he is forced to play. The team's "German

spot won, with runners-up "Sweden

and "Greece

completing the clean sweep.

The judges for the April Awards, which are run by the Radio Advertising Bureau and supported by Campaign, were members of the IPA Creative Directors' Forum, Andy McLeod and Richard Flintham of Fallon.

The "German

spot features Tony the Tiger introducing a soft rock track on a spoof German radio station. He says: "How do I describe the next track? It's ggggrrrrrrrubbish.

The ad ends with the line: "Totally tasteless. Unlike Kellogg's Frosties."

The ads were produced by Adam Furman through the Tape Gallery. The sound engineer was Simon Capes. Media was planned and bought by David Josephs at MindShare.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus