Leo Burnett has announced that Roger Haupt, a 51-year-old Londoner,
will succeed Rick Fizdale as chief executive officer of the agency’s
worldwide operation from 1 January 2000.
The agency has also underlined its independent status by creating a
holding company, the Leo Group, made up of the agency, Starcom and
Burnett’s 49 per cent stake in Bartle Bogle Hegarty.
Fizdale will continue as chairman of the board. Haupt, currently the Leo
Burnett Group’s chief operating officer, joined Leo Burnett in 1984 as
international finance director. Jim Oates, the current president,
retires at the end of this year. Haupt will also take on Oates’
The triumvirate took over the control of the agency in March 1997.
Haupt’s promotion has been anticipated since he was named chief
operating officer in January.
Haupt, the first non-American to hold the office of chief executive at
the agency, said: ’It has never been our intent to be the biggest
holding company. Our focus is on creating effective, brand-building
communications wherever people come in contact with a brand.’
’Today’s Leo Burnett is all about change, and Roger is the perfect
person to lead the continuous evolution of this vision,’ Fizdale said.