Burnett unveils first ad campaign for children's charity

LONDON - Children's charity Tommy's has launched its first TV, radio and press ad to raise awareness and funds for its cause.

The campaign, which has been created by Leo Burnett, aims to both raise money for research and to provide information into the causes and prevention of miscarriage, premature birth and stillbirth.

The animated TV spot, which will break at the end of March, uses poetry to demonstrate how children bring life to everyday inanimate objects and highlights the work being done to help end failed pregnancies.

It features the voice of actor Timothy Spall while the three radio executions include voiceovers from Stephen Merchant and Gavin and Stacey's Ruth Jones.

Jane Brewin, chief executive of Tommy's, said she was confident the campaign would achieve cut-through.

Brewin said: "Given the current economic climate, it's important the public understand who we are and why we exist so they are more open to making a donation or fundraising on our behalf.

"We’re very proud of the work Leo Burnett has produced on our behalf."

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