Burnett wins top TV ad at BTAA for John West

Leo Burnett has triumphed in the 2001 British Television Advertising Awards with its slapstick 'bear' spot for John West taking the night's top prize, the ITV Award for the best TV commercial of the year.

The ads, featuring a bear in kung fu combat with a fisherman, used the

line: 'We endure the worst to bring you the best.' They broke last

autumn and were so popular they became a viral e-mail campaign. They

were written and art directed by Paul Silburn and directed by Danny

Kleinman through Spectre.

Fallon's work for Skoda, which was Campaign's Campaign of the Year 2000,

has also fared well at the awards. It picked up two golds, a silver and

a bronze.

Sony PlayStation2's abstract 'the third place' commercial, directed by

David Lynch through Great Guns, also won repeated awards. By

TBWA/London, it won gold in the miscellaneous durables category and a

silver in the toys and games category. 'Flea circus' and 'Germadol' also

picked up silvers in that category.

Lowe Lintas fared well on the night with its ITV Movie idents for

Quality Street winning a gold in the sponsorship division. The agency's

Carte D'Or 'Sunday lunch' won a silver and a bronze. 'Blob' for Reebok,

directed by Traktor through Partizan, picked up silver, as did the

agency's 'hero's return' spot for Stella Artois. Weetabix won two bronze


Another big winner was Saatchi & Saatchi's sinister work for


The campaign, which showed employees putting bad career advice into

action, won a gold and a silver in the corporate division, two silvers

in the recruitment section and two more silvers in the new advertiser


The Dutch agency 180 won a gold for its 'Jonah' film for Adidas. Mother

won gold for its QTV spots featuring wannabe rock star 'The


The much-publicised work for Barclays by Leagas Delaney was also

awarded, with 'player' taking a gold in the financial category.