Burnett's Atelier in Vitaminwater win

Coca-Cola has appointed Leo Burnett's luxury division, Atelier, to handle its pan-European advertising account for Glacéau Vitaminwater.

Glacéau Vitaminwater: Atelier will work across North-West Europe and the Nordics
Glacéau Vitaminwater: Atelier will work across North-West Europe and the Nordics

The agency picked up the account after a competitive pitch following a review process that kicked off in July.

Atelier will handle campaigns for the brand across North-West Europe - including the UK - and the Nordics.

In the past, Vitaminwater has worked with Droga5 on its global advertising. In the UK, the brand currently works with Exposure on its promotional activity.

Vitaminwater was a worldwide partner of London 2012, where it launched a limited-edition flavour, i-create. The new flavour was unveiled at an opening ceremony with a special performance by the brand's London 2012 Olympic ambassador, Jessie J.

The pop singer launched the first in a series of co-curation projects with Vitaminwater in September 2011.

Leo Burnett Group declined to comment.

Topics