Burning Man threatens legal action over parody claiming it is a bucket list tick for rich kids

Burning Man festival is reportedly considering taking legal action over a parody created by fast food restaurant Quiznos, which pokes fun at the event as a bucket list tick for rich kids.

Burning Man: festival may take legal action over parody by Quiznos
Burning Man: festival may take legal action over parody by Quiznos

The sandwich chain developed a 2.45 minute parody of the festival, which took place in the Black Rock Desert, Nevada last week. 

The parody, which also mocks The Maze Runner: The Scorch Trials features a voiceover in the style of an action thriller, saying, "We don't know why, but millennials are willing to fork out tonnes of cash to go to an over-crowded festival in the middle of the desert."

It pans in on an intense character in a tent protecting the gateway to the festival, testing whether a group of revellers are ready to go in. 

"The world outside is hanging on by a very thin, non-GMO, cruelty free, organic hemp thread. Beyond this tent flat lies the beginning of your new lives as Burners," the character warns. 

It then flashes to a shot of the same man quizzing the group leader in a cafe, saying, "Don't you want to know how to look cool on Instagram?" before they enter the festival with scenes including a "Google exec fire jousting with P Diddy" and people exchanging massages for a Quiznos sandwich. 

"They lied to us," the group proclaims. "This isn't an anti-establishment society based on radical self expression, it's become a place for rich people to check off their bucket list."

Burning Man said it was considering legal action over the video, which it said breached the festival's intellectual property.