Patrick Burton, the vice-president of integrated brand
communications at Allied Domecq, has left the company after 17 years to
set up his own business consultancy.
Burton, who left Allied Domecq at the end of last month, has set up a
company called Emc2 Management, which aims to bridge the gap between
advertisers, their brand plans and the production of their media plans
through their media agency.
He has set up an office in New Cavendish Street, where he will work
three days a week, and plans to spend the rest of the week working on
business in the south-west of England. His departure from Allied Domecq
coincides with the company restructuring its marketing department.
Burton said: 'I leave on the best of terms with Allied Domecq and the
new chief marketing officer, Kim Manley, but under the new organisation
there was no place for a vice-president of integrated brand
Referring to his new venture, he added: 'For advertisers there is a
whole gap in the media process and you deal with media agencies. Most
younger marketing people have no media experience and because of
marketing department cuts with the diversification of agencies, it gets
more and more difficult.'
Burton said he was in talks with a number of advertisers and that he was
looking to work with companies which spent 'significant' amounts on
advertising. He plans to take on associates as the business grows.