Burton's Foods appoints Kraft marketer Ben Clarke as chief executive

LONDON - Burton's Foods has confirmed that it has appointed Ben Clarke as chief executive.

Burton's Foods appoints Kraft marketer Ben Clarke as chief executive

The news follows Marketing's report (9 September) that Clarke, the former vice-president and area director for Kraft Foods, was poised to join Burton's Foods in a senior management role.

During his tenure at Kraft in the UK, Clarke oversaw the repositioning of the Dairylea brand as a healthier product, and the decision to drop comedian Dawn French from ads for Terry's Chocolate Orange

Brian Buchan, chairman of Burton's Foods said: ‘His appointment comes at a time when the company has successfully completed a restructure of its balance sheet, providing a great platform from which to develop the business for future growth.'

He replaces Paul Kitchener who has stepped down due to ill health. 

 

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