Burton's Foods names Fallon to Jammie Dodgers account

LONDON - Burton's Foods has appointed agency Fallon to its Jammie Dodgers account without a pitch.

Burton's Foods names Fallon to Jammie Dodgers account

Last year, Jammie Dodgers launched a national partnership with Red Nose Day and said it was expanding its brand with a new out-of-home snack.

It ran a marketing campaign that included in-store promotions, PR, experiential and digital activity.

Two pence from every special Jammie Dodgers Red Nose Day pack sold was donated to Comic Relief in a bid to raise £160,000.

Sales of Jammie Dodgers rose by 12.6% last year, according to ACNielsen.

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