How Burt's Bees aims to get the nation sowing seeds

Health and beauty brand Burt's Bees is creating a wall of seeds for its relaunched honey bee health campaign, "#BringBackTheBees", to highlight the plight of bees disappearing around the world.

How Burt's Bees aims to get the nation sowing seeds

To mark the campaign, run in partnership with the British Beekeepers Association, a "Wall of Seeds" will be installed at the Queen’s Walk in London’s Southbank Centre on 26 and 27 May from 10am-8pm, where visitors can collect their own bee-friendly, wildflower seed packet to help support the #BringBackTheBees movement.

Burt’s Bees will give away 6,000 wildflower seed packets over the Bank Holiday weekend, out of a total of 12 million. People can sow the seeds in their garden, balcony, porch or window box.

Previous activations for the campaign have encouraged people to create a "selfless selfie" online, using custom filters of flowers in bloom, with the Burt's Bees Foundation planting wildflower seeds in return for selfies made on the website.