Lip balm and cosmetics brand Burt’s Bees has opened a temporary store in London to showcase its new make-up range using the campaign theme #iamnotsynthetic.
Located in St Martin’s Courtyard, the store will be open for the next three weeks to support the range’s online launch across Lookfantastic, Feelunique, Superdrug.com and Amazon.
Visitors will be able to try out different looks applied by in-store make-up artists and trial areas will give people the opportunity to test the products.
The activity is designed to reinforce the natural ingredients used by Burt’s Bees and how they make women feel their best because of how they’re made.
In-store events will include a Galentine’s themed day (13 February) and a private panel event featuring cruelty-free and ethical make-up artist Justine Jenkins and Fiona Grayson from female-focused business and networking venture She Can. She Did.
Production is handled by Collective Two and PR is led by Fluorescent PR. PHD's Fuse is managing the events and Drum secured a media partnership with Stylist.
Margaret McHugh, marketing director at Burt’s Bees Europe, said: "We’re committed to helping to bring out women’s natural best, using products with ingredients born from nature. The pop-up experience can let consumers try the products for themselves, to be themselves. They can try first hand and have some fun with different looks with their friends, and with some great offers and experiences."