The brand worked with experiential agency Fuse to develop the activation, which launched in Glasgow on 3-5 March. The Wall of Kisses aims to celebrate the launch of Burt's Bees new lipstick range, and invites people to virtually experience all 18 shades of the new collection.
The experience is comprised of three elements: a ‘magic mirror’ selfie touch screen which uses lip tracking software to digitally place the lip colour onto your lips; the ‘Wall of Kisses,’ a giant photo montage; and two lipstick consultation areas which allow guests to try the product.
Make-up artists are on hand to offer guests mini lip consultations, and visitors also have the chance to win the entire lipstick line-up by sharing images of the experience across social platforms, and tagging @burtsbeesUK with the hashtag #lipstickthatlovesyouback.
Victoria Chew, director at Fuse said: "We’ve worked really closely with Burt’s Bees’ to bring their new range of lipsticks to life in an innovative and interactive way. The user journey takes consumers through the range using a digital application before they then try on the shades with the help of one of our makeup consultants, so it’s a great mix of innovation and tangible product trial. We’ve loved working on the project with Burt’s Bees and we’re looking forward to bringing the experience to Birmingham later this month."
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