Busch introduces new spokesman and can branding in Super Bowl debut

Deutsch New York adds callbacks to classic ads for longtime fans.

Anheuser-Busch’s budget brand, Busch, makes its Super Bowl debut with a 30-second spot from Deutsch New York. The agency won the business last summer. The spot, which will air in the 1st quarter, features throwbacks to Busch ads of the past, with shots like the "stream pull" and the pop tab hush sound. Viewers get a look at the new Busch guy, a flannel-clad, bestubbled man who seems at ease in the woods. The can he holds bears the new branding, which will appear in stores this April. Anheuser-Busch is going all out this year, with spots for three other brands as well—Budweiser, Bud Light and Michelob Ultra.

Credits

Chief Creative Officer, North America
Chief Creative Officer
EVP, Executive Creative Director
Associate Creative Director
Associate Creative Director
Director of Integrated Production
Sr. Producer
Copywriter
SVP, Director of Integrated Business Affairs
VP, Group Director, Integrated Business Affairs
VP, Integrated Business Affairs
Sr. Strategist
Project Manager
SVP, Account Director
Account Supervisor
Asst. Account Executive
Production Company
Director
Executive Producer
Editorial Company
Executive Producer
Producer
Editor
Asst. Editor
Flame Artist
Flame Assistant
Telecine
Sr. Producer
Sr. Colorist
Post/VFX Production Company
Executive Creative Director
Creative Director
Managing EP/ Dir. of Business Dev.
Executive Producer
Flame Artist
Flame Asst.
Music/Licensed Music Tracks
Audio Post Company
Producer
Mix Engineer
Studio Director

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