Busey vs. Cole. Which Gary will 'Hitman' fans let die?

Digital campaign via LA's Omelet culminates with an in-game kill

LA-based agency Omelet continues its six-year partnership with game developer Square Enix with the "Choose Your Hit" campaign. A 60-second spot running on digital and social media features Gary Cole of "Office Space" and "Veep" facing off against Gary Busey of "Lethal Weapon" and the nightmares of a thousand children. Each details the awful reasons why they deserve to die. Players can vote for their choice over the next three weeks, while additional content with the Garys rolls out, and the "winner" will appear in the actual game as a character that players are tasked with assassinating.


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