Bush Internet TV, a new service that will enable consumers to
access the internet via their TVs, has appointed Manning Gottlieb Media
to work on its pounds 10 million media account and invited three
agencies to pitch for its creative work.
Bush, a joint venture between Pace Micro Technology and the television
distributor Alba, will launch in May. It has signed a deal with
VirginNet to produce a co-branded portal for the product. The
appointment of MGM ties in with the agency’s handling of Virgin’s media
Bush Internet TV has invited Duckworth Finn Grubb Waters and Miles
Calcraft Briginshaw Duffy to pitch for the creative account and is in
talks with Fallon McElligott.
The new service is being offered as an internet alternative to those
people who do not want to access the internet by computer.
Alba has set a target of 750,000 set-top boxes to be sold in the first
12 months. They will be aimed at a broad range of users, from people who
can’t afford PCs or do not have cable and digital television, to
technophobes who would be happier plugging into their existing TV
Bush Internet TV will enable users to surf the net and send and receive
Anthony Sethill, the managing director of Harvard Communications, a
division within the Alba group, said that a heavyweight above-the-line
campaign would launch in September once distribution volumes had been
Sethill added: ’We would look initially at a mass-market media approach,
using TV, posters and press.’
A decision on creative agencies will be made by the end of next month.