Business Performance League 14 October 1996

Two major international wins in the past two weeks have put Foote Cone Belding back into contention at the top end of the Business Performance League.

Two major international wins in the past two weeks have put Foote Cone

Belding back into contention at the top end of the Business Performance

League.



First, the Andrex puppy bade farewell to J. Walter Thompson; then

Tambrands moved its entire global account out of BBDO and into the FCB

network. The loss was a blow to Abbott Mead Vickers BBDO, which handled

the pounds 3.9 million account in the UK, resulting in a squeezing of

the gap between AMV in second and FCB in fifth to under pounds 10

million.



The Tambrands departure was partially addressed by confirmation that the

Evening Standard, which the AMV group won in the summer, is to channel

its advertising through the main agency. We’ve credited AMV with the

pounds 1.6 million Register-MEAL figure and await confirmation from the

client of any planned increase.



Meanwhile, Cowan Kemsley Taylor replaced Simons Palmer Clemmow Johnson

in the top ten after its Pontin’s coup last week.



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Business Performance League 14 October 1996

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Rank Rank Agency           Latest              Total    Total    Net

this last                  account gain       billings billings billings

week week                                      gained   lost     gained

                                               pounds   pounds   pounds

                                                  m        m        m

 1    1   M&C Saatchi      Sovereign Lights     73.5      1.0     72.5

 2    2   Abbott Mead      Granada Retail       51.8     12.5     39.3

          Vickers BBDO

 3    3   Euro RSCG Wnek   Grolsch and          38.1      5.0     33.1

          Gosper           Hooper’s Hooch

 4    4   Ogilvy and       Lotus                41.0     10.7     30.3

          Mather

 5    6   Foote Cone       Andrex               30.9*     0.8     30.1*

          Belding

 6    5   Young and        Dr Pepper            29.5      6.7     22.8

          Rubicam

 7    7   Mortimer         Direct Line          19.7*      -      19.7*

          Whittaker

 8    8   Lowe Howard-     Saab                 27.0      7.7     19.3

          Spink

 9    9   Publicis         Canadian Tourist     27.0     10.7     16.3

                           Commission

10   11   Cowan Kemsley    Pontin’s             16.0*      -      16.0*

          Taylor

11   10   Simons Palmer    Fuji                 16.1      1.4     14.7

          Clemmow Johnson

12   12   Walsh Trott      Atlantic 252         17.5      4.0     13.5

          Chick Smith

13   13   Saatchi and      Calder’s Ale         32.0     19.0     13.0

          Saatchi

14   14   BST-BDDP         Vidal Sassoon hair   17.0      4.3     12.7

                           appliances

15   15   Banks Hoggins    Weetaflakes          12.1       -      12.1

          O’Shea

16   16   Yellow M         Reg Vardy            11.5       -      11.5

17   17   St Luke’s        Eurostar             11.0       -      11.0

18=  18=  Bates Dorland    TLC                  13.9      3.4     10.5

18=  18=  WCRS             Trafficmaster        10.5       -      10.5

20   20   Lansdown         Nortel               10.0       -      10.0

          Conquest

21   21   HHCL Brasserie   Sega                  9.5       -       9.5

22   22   Rainey Kelly     MTV                  10.5      1.2      9.3

          Campbell Roalfe

23   23   McCann-Erickson  Midnight Sun         17.0      8.7      8.3

24   24   Bartle Bogle     Elida Faberge        23.0     15.9      7.1

          Hegarty

25=  25=  Advertising      Airtours              7.0       -       7.0

          Principles

25=  25=  Kelly Weedon     LG Electronics        7.0       -       7.0

          Shute

27   27   McCann-Erickson  DSS Smartcard         7.0      0.3      6.7

          Manchester

28=  28=  J. Walter        Co-op stores          6.0       -       6.0

          Thompson

          Manchester

28=  28=  Leo Burnett      Oriental Express      8.5      2.5      6.0

30=   -   Grey             Taunton               7.0      1.2      5.8

SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since).

*Amended figures. Queries to John Owen on 0171-413 4287

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