Two major international wins in the past two weeks have put Foote Cone
Belding back into contention at the top end of the Business Performance
League.
First, the Andrex puppy bade farewell to J. Walter Thompson; then
Tambrands moved its entire global account out of BBDO and into the FCB
network. The loss was a blow to Abbott Mead Vickers BBDO, which handled
the pounds 3.9 million account in the UK, resulting in a squeezing of
the gap between AMV in second and FCB in fifth to under pounds 10
million.
The Tambrands departure was partially addressed by confirmation that the
Evening Standard, which the AMV group won in the summer, is to channel
its advertising through the main agency. We’ve credited AMV with the
pounds 1.6 million Register-MEAL figure and await confirmation from the
client of any planned increase.
Meanwhile, Cowan Kemsley Taylor replaced Simons Palmer Clemmow Johnson
in the top ten after its Pontin’s coup last week.
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Business Performance League 14 October 1996
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Rank Rank Agency Latest Total Total Net
this last account gain billings billings billings
week week gained lost gained
pounds pounds pounds
m m m
1 1 M&C Saatchi Sovereign Lights 73.5 1.0 72.5
2 2 Abbott Mead Granada Retail 51.8 12.5 39.3
Vickers BBDO
3 3 Euro RSCG Wnek Grolsch and 38.1 5.0 33.1
Gosper Hooper’s Hooch
4 4 Ogilvy and Lotus 41.0 10.7 30.3
Mather
5 6 Foote Cone Andrex 30.9* 0.8 30.1*
Belding
6 5 Young and Dr Pepper 29.5 6.7 22.8
Rubicam
7 7 Mortimer Direct Line 19.7* - 19.7*
Whittaker
8 8 Lowe Howard- Saab 27.0 7.7 19.3
Spink
9 9 Publicis Canadian Tourist 27.0 10.7 16.3
Commission
10 11 Cowan Kemsley Pontin’s 16.0* - 16.0*
Taylor
11 10 Simons Palmer Fuji 16.1 1.4 14.7
Clemmow Johnson
12 12 Walsh Trott Atlantic 252 17.5 4.0 13.5
Chick Smith
13 13 Saatchi and Calder’s Ale 32.0 19.0 13.0
Saatchi
14 14 BST-BDDP Vidal Sassoon hair 17.0 4.3 12.7
appliances
15 15 Banks Hoggins Weetaflakes 12.1 - 12.1
O’Shea
16 16 Yellow M Reg Vardy 11.5 - 11.5
17 17 St Luke’s Eurostar 11.0 - 11.0
18= 18= Bates Dorland TLC 13.9 3.4 10.5
18= 18= WCRS Trafficmaster 10.5 - 10.5
20 20 Lansdown Nortel 10.0 - 10.0
Conquest
21 21 HHCL Brasserie Sega 9.5 - 9.5
22 22 Rainey Kelly MTV 10.5 1.2 9.3
Campbell Roalfe
23 23 McCann-Erickson Midnight Sun 17.0 8.7 8.3
24 24 Bartle Bogle Elida Faberge 23.0 15.9 7.1
Hegarty
25= 25= Advertising Airtours 7.0 - 7.0
Principles
25= 25= Kelly Weedon LG Electronics 7.0 - 7.0
Shute
27 27 McCann-Erickson DSS Smartcard 7.0 0.3 6.7
Manchester
28= 28= J. Walter Co-op stores 6.0 - 6.0
Thompson
Manchester
28= 28= Leo Burnett Oriental Express 8.5 2.5 6.0
30= - Grey Taunton 7.0 1.2 5.8
SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since).
*Amended figures. Queries to John Owen on 0171-413 4287
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