Business Performance League - 21 February 1997

Wow. What happened? It’s all change at the top of the business performance league after the biggest week of wins and losses so far this year.

Wow. What happened? It’s all change at the top of the business

performance league after the biggest week of wins and losses so far this

year.



Abbey National’s decision to increase its budget to pounds 40 million

and pool it all into Euro RSCG Wnek Gosper has given the agency a

seemingly unassailable lead at the top. But M&C Saatchi in second has

not lost its knack of winning top accounts and still has room for

growth. Last week it added pounds 3 million to its 1997 tally after we

reveived confirmation of a pounds 3 million spend for Migraleve. The

race is not over yet.



Both these agencies had outstanding new-business years last year and are

used to occupying such dizzy heights. Unlike J. Walter Thompson. After a

miserable 1996, JWT risked altitude sickness by entering the top ten

this week on the back of its Mazda and Rimmel wins.



Mustoe Merriman Herring Levy is also enjoying happier times in ninth

place after picking up the pounds 3 million Viglen computers account. We

await confirmation of the budget for its earlier Internat-ional Paints

win.



Confirmation of Vimto’s spend would also help Cheetham Bell to climb the

table, which it entered at 26 this week. Vimto spent pounds 900,000 in

1996 but will reputedly invest more this year.



Rank      Agency            Latest             Total     Total       Net

this last                   account gain    billings  billings  billings

week                                          gained      lost    gained

                                            pounds m  pounds m  pounds m

1    -    Euro RSCG Wnek

          Gosper            Abbey National      32.0*      -       32.0*

2    3    M&C Saatchi       Migraleve           11.0*      -       11.0*

3    1    Lowe Howard-

          Spink             Express             10.0       -        10.0

4    2    BDDH              Mercedes             9.0       -         9.0

5    4    Young and Rubicam Longines             6.2       -         6.2

6=   5=   Emery McLaven Orr Nationwide           6.0       -         6.0

6=   5=   Ammirati Puris

          Lintas            Burger King          6.0       -         6.0

8    -    J. Walter

          Thompson          Rimmel              18.0*     12.4      5.6*

9    16   Mustoe Merriman

          Herring Levy      Viglen               5.3*      -        5.3*

10   7    Bates Dorland     Staples              5.1       -         5.1

11   8    DMB&B Financial   National Austraila

                            Bank                 5.0       -         5.0

12   9    Saatchi and

          Saatchi           Book Club Associates 5.0       0.3       4.7

13   10   McCanns Central   Wimpey Homes         4.5       -         4.5

14   11   Ogilvy and Mather Ford Local Dealers  13.9       9.7       4.2

15   12   St Luke’s         Clark’s Shoes        3.8       -         3.8

16   -    Doner Cardwell

          Hawkins           SeaFrance            3.0*      -        3.0*

17   14   Rainey Kelly

          Campbell Roalfe   Sunday Times         2.7       -         2.7

18   15   Grey Advertising  Anadin               2.4       -         2.4

19   21=  McCanns

          Manchester        Magnet               2.0*      -        2.0*

20=  17=  Grounds Morris    Lee Cooper           1.5       -         1.5

20=  17=  WCRS              Trebor               3.0       1.5       1.5

22   19   TBWA              Green Flag           6.0       4.6       1.4

23   20   Summerfield

          Wilmot Keene      Duckhams Oils        2.5       1.3       1.2

24=  21=  Focus             Victell              1.0       -         1.0

24=  21=  Ray Leach Orlov   Morgan’s Spiced Rum  1.0       -         1.0

26   -    Cheetham Bell     Vimto                0.9*      -        0.9*

27   -    Court Burkitt

          and Company       Gonzalez Byass       0.7*      -        0.7*

28   24   McCann-Erickson   Strepsils and Optrex 2.6       2.0       0.6

29   13   Delaney Fletcher

          Bozell            Samsung              3.5       3.0       0.5

30   25   Publicis          Royal Doulton        1.0       0.7       0.3

SOURCE: Campaign (wins reported in 20 Dec 1996 issue, or since)       

*Amended figures.

Queries to John Owen on 0171-413 4229.



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