Just as Mortimer Whittaker O’Sullivan was preparing the Christmas cards
with a prominent and gold-embossed number eight to celebrate its
position in Campaign’s business performance league, Allied Bakeries
handed its account, worth at least pounds 3.6 million, to Publicis.
Clearly things are not quite as cosy in the top ten as we had assumed.
There was more cause for woe at Cowan Kemsley Taylor and Tom Reddy. As
they hung on to their equal tenth spot at just over pounds 1 million
above Simons Palmer Clemmow Johnson, they could hardly be expected to
legislate for a late surge from BST-BDDP which leaped from 17th to tenth
on the back of its pounds 6.5 million Clairol win, secured earlier in
the year. The win, for which we could not obtain confirmation, has now
been recognised in Register-MEAL.
However, BMP DDB, the losing agency, does not suffer further as we
deducted the loss at the time of the move. In fact, BMP moves up to 11th
after the budget for its CPC Marinades win was confirmed.
------------------------------------------------------------------------
Rank Rank Agency Latest Total Total Total
this last account billings billings billings
week week gain gained lost gained
pounds pounds pounds
m m m
------------------------------------------------------------------------
1 1 M&C Saatchi Sovereign 73.5 1.0 72.5
Lights
2 2 Abbott Mead Wrangler 55.5 13.0 42.5
Vickers BBDO
3 3 Euro RSCG Wnek Iomega 40.6 5.0 35.6
Gosper
4 4 Ogilvy and Mather Lotus 41.0 10.7 30.3
5 5 Foote Cone Belding Andrex 30.9 3.8 27.1
6 6 Lowe Howard-Spink Dollond and 32.3 7.7 24.6
Aitchison
7 7 Young and Rubicam United 32.0 9.6 22.4
Airlines
8 9 Publicis Allied 31.6* 10.7 20.9*
Bakeries
9 8 Mortimer Whittaker Direct Line 19.75 - 19.75
O’Sullivan
10 17 bst-bddp Vidal 23.5* 4.3 19.2*
Sassoon
11 15 BMP DDB Barclaycard 39.5* 22.6* 16.9*
12= 10= Cowan Kemsley Pontin’s 16.0 - 16.0
Taylor
12= 10= Tom Reddy Iceland 16.0 - 16.0
14 12 Simons Palmer Fuji 16.15 1.4 14.75
Clemmow Johnson
15 13 Saatchi and Saatchi Schweppes 33 18.93 14.07
16 14 St Luke’s Teletext 14.0 - 14.0
17 16 Walsh Trott Atlantic 252 17.5 4.0 13.5
Chick Smith
18= 18= Lansdown Conquest Liberty 12.5 - 12.5
Radio
18= 18= Bates Dorland Reader’s 15.9 3.4 12.5
Digest
20 20 Rainey Kelly MTV 13.5 1.2 12.3
Campbell Roalfe
21 21 Banks Hoggins Weetaflakes 12.1 - 12.1
O’Shea
22 22 Yellow M Reg Vardy 11.5 - 11.5
23 23 Poulters Wm Morrison 10.7 - 10.7
24 24 HHCL Brasserie Sega 9.5 - 9.5
25 25 McCann-Erickson Russell 18.5 9.5 9.0
Athletic
26= 26= Advertising Airtours 7.0 - 7.0
Principles
26= 26= Kelly Weedon LG 7.0 - 7.0
Shute Electronics
26= 26= Emery McLaven Rover Dealers 7.0 - 7.0
Orr
29 29 McCann-Erickson DSS Smartcard 7.0 0.3 6.7
Manchester
30 30 Bartle Bogle Elida Faberge 23.0 16.9 6.1
Hegarty
SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)
*Amended figures Queries to John Owen on 0171-413 4287
------------------------------------------------------------------------
