Business Performance League 3 April 1996

Maurice Saatchi’s Mars win, pulling in the pounds 9.6 million Whiskas account, has propelled M&C Saatchi to the top of the table this week, sending the previous incumbent, DMB&B, down from fourth to joint 11th.

Maurice Saatchi’s Mars win, pulling in the pounds 9.6 million Whiskas

account, has propelled M&C Saatchi to the top of the table this week,

sending the previous incumbent, DMB&B, down from fourth to joint 11th.



Maurice’s old charges at Saatchi and Saatchi and his new friends at

Publicis also had a week to celebrate. Saatchis picked up pounds 5

million of new business from Channel 5, while Publicis, M&C Saatchi’s

international partner on the British Airways account, pulled off a coup

by swiping the pounds 5 million Kilkenny launch from Euro RSCG Wnek

Gosper, just four months after it won the task.



The Saatchis Channel 5 victory sets up the intriguing prospect of ‘old

Saatchis’, as we are not allowed to call them, lining up for TV’s new

boys against the renegade agency once referred to as ‘new Saatchi’,

defending the forces of the establishment, ITV.



We await client confirmation of the budgets for recent wins by Walsh

Trott Chick Smith (Sunday Express) and Banks Hoggins O’Shea (Kingsbury).



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Business Performance League 3 April 1996

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Rank Rank Agency              Latest           Total    Total     Net

this two                      account gain    billings billings billings

week weeks                                     gained   lost     gained

     ago                                       pounds   pounds   pounds

                                                   m        m        m

 1    2   M&C Saatchi         Pedigree Whiskas   35.0*      -      35.0*

 2    1   Ogilvy and Mather   Guinness Ireland   32.0       -      32.0

 3    4   Foote Cone Belding  Andrex             21.4       -      21.4

 4    3   Euro RSCG           Carte Noire        23.0      5.0*    18.0*

          Wnek Gosper

 5    6   Abbott Mead         Prudential         24.0      6.1     17.9

          Vickers BBDO

 6    9   Publicis            Guinness Kilkenny  22.0*     6.4     15.6*

 7    7   Saatchi and Saatchi Bhs                23.0      9.8*    13.1*

 8   10   St Luke’s           Eurostar           10.0       -      10.0

 9    8   Bates Dorland       Docklands          12.9      3.1*     9.8*

10   11   Young and Rubicam   Quaker Oats        14.0      6.0      8.0

11=   5   DMB&B               Tyco Toys          25.0     17.7*     7.3*

11=  12   McCann-Erickson     Reckitt and Colman 10.0      2.7      7.3

13   13   J. Walter Thompson  Sun Microsystems   12.0      4.8      7.2

14   15   Mortimer Whittaker  Daily Mail Group    6.2       -       6.2

15   16   Walsh Trott Chick   Labatt              6.0       -       6.0

          Smith

16=  14   Grey                Taunton             7.0      1.2*     5.8*

16=  17   Rainey Kelly        Ionica              7.0      1.2      5.8

          Campbell Roalfe

18=  18=  Poulters            Redrow              5.5       -       5.5

18=  18=  Bedrock Advertising Proton              5.5       -       5.5

20   20   Da Costa and Co     Talkland            5.2       -       5.2

21=  21=  BDDH                News IQ             4.5       -       4.5

21=  21=  Mitchell Patterson  Attic Futura        4.5       -       4.5

21=  21=  Cowan Kemsley       Orchid Soft Drinks  4.5       -       4.5

          Taylor

24   24   BST-BDDP            Reckitts            9.2      5.0      4.2

25=  25=  Integrator          Pfizer              4.0       -       4.0

25=  25=  Interfocus          South Eastern       4.0       -       4.0

                              Railways

25=  25=  Travis Sennett      Yakult              4.0       -       4.0

25=  25=  Lansdown Conquest   Columbia Tristar    4.0       -       4.0

25=  25=  Yellow M            National Tyres      4.0       -       4.0

25=  25=  SMI Group           Olivetti            4.0       -       4.0

SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)

*Amended figures. Queries to John Owen on 0171-413 4229

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