It’s been a remarkably quiet two weeks on the new-business home front.
With one exception. Christmas came early to Tom Reddy, the agency which
just two years ago had to axe a third of its staff when Iceland took its
pounds 16 million account to WCRS. Last week, the frozen food retailer
switched back and the Manchester minnow shot into the top ten.
Internationally, things have been busier, but have had little effect on
the table. Leagas Delaney, Saatchi and Saatchi, McCann-Erickson and Euro
RSCG have all enjoyed significant global wins in the last fortnight.
Leagas Delaney scored a coup by getting on to Coca-Cola’s roster two
weeks ago with a couple of projects for Fanta. It is not yet clear,
however, what if anything the agency will do for the brand in the UK.
They were also cracking open the pop at Saatchis last week after the
agency won the pounds 12.5 million pan-European Schweppes business, but
UK budgets have still to be confirmed. The same applies to McCanns’
pounds 8 million Russell Athletic win.
------------------------------------------------------------------------
Business Performance League 4 November 1996
------------------------------------------------------------------------
Rank Rank Agency Latest Total Total Net
this two account gain billings billings billings
week weeks gained lost gained
ago pounds pounds pounds
m m m
1 1 M&C Saatchi Sovereign Lights 73.5 1.0 72.5
2 2 Abbott Mead Granada Retail 53.2 13.0 40.2
Vickers BBDO
3 3 Euro RSCG Wnek Heinz Frozen 40.1 5.0 35.1
Gosper Pizzas
4 4 Ogilvy and Mather Lotus 41.0 10.7 30.3
5 5 Foote Cone Belding Andrex 30.9 0.8 30.1
6 6 Young and Rubicam Dr Pepper 29.5 6.7 22.8
7 7 Mortimer Whittaker Direct Line 19.7 - 19.7
O’Sullivan
8 8 Lowe Howard-Spink Saab 27.0 7.7 19.3
9 9 Publicis Phileas Fogg 28.0 10.7 17.3
10= 10 Cowan Kemsley Pontin’s 16.0 - 16.0
Taylor
10= - Tom Reddy Iceland 16.0* - 16.0*
12 11 Simons Palmer Fuji 16.1 1.4 14.7
Clemmow Johnson
13 12 St Luke’s Teletext 14.0 - 14.0
14 13 Walsh Trott Chick Atlantic 252 17.5 4.0 13.5
Smith
15 14 Saatchi and Saatchi Calder’s Ale 32.0 19.0 13.0
16 15 BST-BDDP Vidal Sassoon 17.0 4.3 12.7
hair appliances
17 16 Lansdown Conquest Liberty Radio 12.5 - 12.5
18 17 Banks Hoggins Weetaflakes 12.1 - 12.1
O’Shea
19 18 Yellow M Reg Vardy 11.5 - 11.5
20 19= Bates Dorland TLC 13.9 3.4 10.5
21 21 HHCL Brasserie Sega 9.5 - 9.5
22 22 Rainey Kelly MTV 10.5 1.2 9.3
Campbell Roalfe
23 23 McCann-Erickson Midnight Sun 17.0 8.7 8.3
24= 24= Advertising Airtours 7.0 - 7.0
Principles
24= 24= Kelly Weedon Shute LG Electronics 7.0 - 7.0
26 26 McCann-Erickson DSS Smartcard 7.0 0.3 6.7
Manchester
27 27 Bartle Bogle Elida Faberge 23.0 16.9 6.1
Hegarty
28= 28= J. Walter Thompson Co-op stores 6.0 - 6.0
Manchester
28= 28= Leo Burnett Oriental Express 8.5 2.5 6.0
30 30 Grey Taunton Cider 7.0 1.2 5.8
SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)
*Amended figures. Queries to John Owen on 0171-413 4287
------------------------------------------------------------------------
