The big change this week is Simons Palmer Clemmow Johnson’s meteoric
rise to sixth place in the league, following final confirmation from the
client of its budget for Goldbrand. The addition brings net new-business
gains for the agency up to pounds 24.7 million this year, and shunts the
previous number six, Lowe Howard-Spink, down to seventh place.
None of the other moves over the past two weeks have been on anywhere
near the same scale. M&C Saatchi shaved pounds 800,000 off its total, by
losing Carlton Select to Doner Cardwell Hawkins, while Abbott Mead
Vickers BBDO has been credited with an extra pounds 2.7 million to its
Wrangler win in November, bringing the total of that account in the UK
to pounds 5 million. In addition, Publicis picked up pounds 1.5 million
from Hewlett-Packard and WCRS won a similar amount from the furniture
chain, Habitat.
Last week’s Michelob move pared pounds 2.1 million from BMP DDB’s net
total, and added the same amount to that of Duckworth Finn Grubb Waters.
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Business Performance League 9 December 1996
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Rank Rank Agency Latest Total Total Net
this two account gain billings billings billings
week weeks gained lost gained
ago pounds pounds pounds
m m m
1 1 M&C Saatchi Sovereign Lights 73.5 1.8* 71.7*
2 2 Abbott Mead Vickers Wrangler 58.2* 13.0 45.2*
BBDO
3 3 Euro RSCG Wnek Iomega 40.6 5.0 35.6
Gosper
4 4 Ogilvy and Mather Lotus 41.0 10.7 30.3
5 5 Foote Cone Belding Andrex 30.9 3.8 27.1
6 14 Simons Palmer Fuji 26.1* 1.4 24.7*
Clemmow Johnson
7 6 Lowe Howard-Spink Saab 32.3 7.7 24.6
8 8 Publicis Hewlett-Packard 33.1* 10.7 22.4*
9 7 Young and Rubicam United Airlines 32.0 9.6 22.4
10 9 Mortimer Whittaker Direct Line 19.7 - 19.7
O’Sullivan
11 10 bst-bddp Vidal Sassoon 23.5 4.3 19.2
12= 12= Cowan Kemsley Pontin’s 16.0 - 16.0
Taylor
12= 12= Tom Reddy Iceland 16.0 - 16.0
14 15 Saatchi and Saatchi Schweppes 33.0 18.9 14.1
15 16 St Luke’s Teletext 14.0 - 14.0
16 17 Walsh Trott Chick Atlantic 252 17.5 4.0 13.5
Smith
17= 18= Lansdown Conquest Liberty Radio 12.5 - 12.5
17= 18= Bates Dorland Reader’s Digest 15.9 3.4 12.5
17= 24 HHCL Brasserie Metz 12.5* - 12.5*
20 20 Rainey Kelly MTV 13.5 1.2 12.3
Campbell Roalfe
21 21 Banks Hoggins Weetaflakes 12.1 - 12.1
O’Shea
22 22 Yellow M Reg Vardy 11.5 - 11.5
23 23 Poulters Wm Morrison 10.7 - 10.7
24 25 McCann-Erickson Russell Athletic 18.5 9.5 9.0
25 11 BMP DDB Barclaycard 39.5 24.7* 14.8*
26= 26= Advertising Airtours 7.0 - 7.0
Principles
26= 26= Kelly Weedon Shute LG Electronics 7.0 - 7.0
26= 26= Emery McLaven Orr Rover Dealers 7.0 - 7.0
29 29 McCann-Erickson DSS Smartcard 7.0 0.3 6.7
Manchester
30 30 Bartle Bogle Elida Faberge 23.0 16.9 6.1
Hegarty
SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)
*Amended figures. Queries to John Owen on 0171-413 4287
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