Butlin's "Are you ready to Butlin's?" by Leo Burnett

Butlin's has unveiled a campaign encouraging families to take their pick of the brand's seaside resorts in 2020.

"Before we do this, I need to know you’re with me," a young girl begins as she puts on her swimming goggles. What follows is a rallying cry for prospective holidaymakers, as a group of youngsters prepare their families for the excitement of a Butlin’s getaway.

The ad will be launched across TV and social media on Christmas Day alongside 30- and 10-second cuts. It was created by Charlotte Prince and Loriley Sessions, and directed by Tony Barry through Independent Films. The media agency is MediaCom.

Credits

Agency
Account director
Marketing and commercial director
Head of proposition and product
Head of brand and creative
Digital marketing manager
Chief creative officer
Creative directors
Planner/CSU director
Producer
Media agency
Production company
Producer
Director
Audio post-production
Post production
MPC
Music research, composition & licensing

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