Butlin's has unveiled a campaign encouraging families to take their pick of the brand's seaside resorts in 2020.
"Before we do this, I need to know you’re with me," a young girl begins as she puts on her swimming goggles. What follows is a rallying cry for prospective holidaymakers, as a group of youngsters prepare their families for the excitement of a Butlin’s getaway.
The ad will be launched across TV and social media on Christmas Day alongside 30- and 10-second cuts. It was created by Charlotte Prince and Loriley Sessions, and directed by Tony Barry through Independent Films. The media agency is MediaCom.