Leslie Butterfield, the chairman of Partners BDDH, is to launch a strategic brand consultancy called Butterfield 8.
The consultancy is a joint venture between Butterfield and Havas-owned Partners BDDH, of which he'll remain a non-executive chairman. It will offer strategic, consumer-based creative brand advice to existing Partners clients as well as new clients.
The consultancy has already won a branding appointment for the TUC. It follows assignments from existing Partners' clients the Energy Saving Trust and Energis squared.
Butterfield will be joined by seven associates. Each has a different area of expertise, and will lend their experience when necessary. Bob Willott, a consultant to Willott Kingston Smith, will be the financial advisor. Helen Edwards, a management consultant, and political associate Alan Donnelly will also join the team.
David Haigh, the chief executive of Brand Finance, will advise on brand valuation, and Chris Forrest, who runs Chris Forrest Associates, will offer qualitative research. David Saville, the managing director of Saville Rossiter-Base, will provide quantitative research, and Sue Tibballs will handle corporate responsibility.
Butterfield, the chief executive of Butterfield 8, said: 'We aim to offer tailored and objective advice but above all to make brand ideas come alive commercially.'
Nigel Long, the chief executive of Partners BDDH, added: 'This is a brilliant investment for us which will complement our existing group of companies.'