Button & Wilde launches with London pop-up

New body care and fragrance brand Button & Wilde is celebrating its launch with a luxury pop-up in central London, which will welcome guests from 17-18 March.

New beauty brand launches with London pop-up
New beauty brand launches with London pop-up

Guests are invited to step into a secret, magical garden designed to heighten their senses with an array of fragrances. Glasses of fizz will be available as customers learn about the new brand.

Button & Wilde is also offering guests the opportunity to personalise their own product to take away with them on the day. Behind a secret garden door, guests will find a printing area where they customise their bottles with a range of designs, including their own photos.

There will also be a photo opportunity in a designated Instagram corner, where guests can pose for a selfie surrounded by flowers and nature.

Earlier this month, Women's fashion brand Hush launched a pop-up store is East London. During London Fashion Week, Beauty app MakeupPlus staged a pop-up event, creating the ‘The Ultimate Beauty Destination’ for guests.

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