We Buy Any Car takes Driven for another ride

We Buy Any Car, the used car buyer, has reappointed Driven to handle its £15 million creative account following a competitive pitch.

We Buy Any Car: reappointed Driven
We Buy Any Car: reappointed Driven

The Manchester-based agency has been tasked with producing a new multi-channel campaign. The pitch process began in July.

Neil Griffiths, the client service partner at Driven, said: "This is terrific news for the agency and validation that the client continues to believe in creating ideas that sell."

Driven has handled the account since 2010 when it fended off competition from Ruby and WDMP. Before appointing Driven, We Buy Any Car handled all communications in-house.

In 2012, Driven created "letting go", which slowed down the brand's repetitive jingle and explained how user-friendly the We Buy Any Car website is.

We Buy Any Car’s in-house ad in 2009 featured people dancing to a faster version of its jingle.