Buy.com UK launch set to provide sales team opportunities

US-based online retailer Buy.com is expected to recruit a sales team as it prepares to launch in the UK.

US-based online retailer Buy.com is expected to recruit a sales

team as it prepares to launch in the UK.



The company is rolling out dedicated services worldwide and plans

ventures in Canada, France, Germany and Netherlands as well as the UK.

It is currently looking for a head of sales to oversee its UK

advertising operation.



Buy.com’s expansion is backed by eVentures, the new-media investment

company which is a joint venture between Japan’s Softbank and Rupert

Murdoch’s News Corp.



A spokesman for eVentures confirmed that Buy.com was planning a

UK-specific site and would be hiring an advertising agency, but he could

not provide further details. The company is also looking for a head of

consumer marketing.



The online retailer was formed in 1997 to sell computer hardware and

software and has since moved into books, videos, music and computer

games, and is challenging Amazon.com. To attract customers it sells at

cost price, claiming that it can make all its money through advertising.

It had a turnover of around pounds 75 million last year and there is

speculation it may float.



Analysts say Buy.com has built up good brand recognition but its service

is perceived as ’patchy’.