ITV1 ad revenue fell 4 per cent to £1,224 million.
Chris Locke, the group trading director at Starcom, said: “ITV is generally doing a good job, but I want to know more about the future – what are its plans? Does it have any new channels or new ideas?”
Locke also called for ITV to review its decision to reinstate News at Ten. He said: “News at Ten doesn’t fit. Ten to 12pm is
a massive viewing segment – almost peaktime for an important demographic. It’s almost reached the stage where anyone under 80 will turn over.”
John Overend, the joint managing director of OPera, said: “ITV’s advertising performance has been very good. I think ITV as a group of channels will grow its share of advertising this year.”