The buzz: Adidas' matching women's trainers ad divides opinion

Adidas made headlines after posting an image of the legs of two women wearing matching trainers on Instagram and Twitter on Valentine's Day.

The buzz: Adidas' matching women's trainers ad divides opinion

Some applauded the move while others objected to the image of the women, who appeared to be in an embrace. Adidas has won plaudits for dismissing criticism with emojis

The love you take is equal to the love you make.
@adidas

@adidas never buying any of your shoes ever again.
@michaellydon90

@adidas so your shoes are only for lesbians? Fine I’m a Nike guy anyways
@fixthatchit

@adidas im getting married to my girlfriend in June and we Will wear Adidas When we dance
@DivineMellowdy

@adidas Your response to the haters makes me want to buy Addias forever!
@alyciaengel

@adidas I’m not gay, but i really respect when someone important like Adidas is supporting the love in anyways. Bravo Adidas! <3
@ma_feeer_

Spotlight on... 

Ben Hughes, outgoing global commercial director and deputy CEO, Financial Times
Ben Hughes, the global commercial director and deputy chief executive of the Financial Times, is to leave the publisher in July after a whopping 33 years. After helping the chief executive, John Ridding, with the transition, Hughes will now focus on his many non-executive interests outside of media. Ridding paid tribute to Hughes as a ‘walking example of management best practice’ in an e-mail to staff on Tuesday. Let’s hope he doesn’t stray too far from the media world.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content