The buzz: Airbnb's new ad

Airbnb's new ad by TBWA\Chiat\Day shows a toddler staggering towards the light of a French window.

Airbnb's new ad
Airbnb's new ad

While viewers are divided over whether it is creepy or brilliant, the ad was paid the ultimate tribute when the digital studio Portal A parodied it by replacing the child with a creepy man.

@Airbnb Jonathan Mildenhall I LOVE the baby commercial. I get it! Brilliant old school commercial storytelling. Bravo!

@Airbnb I don’t quite know why but this is my favourite advert of all time. Must be the baby.

@Airbnb yep, advert is still creepy! The voice over doesn’t help. Slight tones of a seductive psychopath!

Was at a theater last night & this @Airbnb ad played & everyone CLAPPED! How many #commercials get that reception??

To create the new Airbnb advert they threw a dictionary into a threshing machine as a voice artist suffered a massive stroke over a baby.

Spotlight on...

Miles Nadal  former chairman and chief executive, MDC Partners

Miles Nadal, the colourful chairman and chief executive of Crispin Porter & Bogusky’s owner, MDC Partners, left the company this week amid an ongoing US Securities and Exchange Commission investigation. Nadal has agreed to pay the company $12.5 million in addition to the $8.6 million it emerged he was returning in questionable expenses from 2009 to 2014. Nadal’s replacement, Scott Kauffman, paid tribute to his predecessor’s leadership but analysts welcomed the news.