The buzz: Army campaign fails to impress

Karmarama's ad imploring people to join the Army to be a 'better you' has not gone down all that well on Twitter.

The buzz: Army campaign fails to impress

The agency picked up the brief from J Walter Thompson last year.

Join the army be a better you. A better type of ptsd sufferer a better homeless person a better angry brutal cop. Don’t join the army.
@NECcollectables

"To find out how to be a better you search army jobs." Nah, you’re alright mate; my "best me" involves neither murder nor colonialism.
@triceratops1892

Terrible advert for British Army. Joining may "make you a better person" but what’s the point if you’re sent off to be killed for a lie?
@VirtuousSword

Idc the new Army advert hit the nail on the head. be a better you
@AntoniaaL

Furious that there’s a @BritishArmy billboard outside our station saying: ‘Don’t join the army. Don’t become a better you.’ Go fuck off
@jamiepugh1998

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