The buzz: Birds Eye ad goes viral

Birds Eye enlisted the help of the food blogger Katie Bryson in a new campaign imploring people to mix up their menu.

The buzz: Birds Eye ad goes viral

One ad has gone viral – although possibly not in the way its agency, Club Havas, intended. The film, which shows Bryson making a mini canapé out of a potato waffle and a chicken dipper, has been derided on Twitter.

Am I losing the plot or have I seriously just witnessed a birds eye chicken dipper canape advert... Oh lord help!! 

In tears at work over the birds eye canapés advert, bloody chicken nugget and some lettuce #tvgold

That Birdseye chicken dipper canapé advert is the worst thing I’ve ever seen.

have you seen that birdseye chicken dipper canapé advert I can’t breathe I want them at my wedding

Anyone else watched the Birdseye ‘chicken dipper canape’ advert and still wondering how they missed the punchline?

Spotlight on...

Chris Foster Senior vice-president, global clients, Publicis Groupe

Publicis Groupe has appointed Saatchi & Saatchi’s Chris Foster to the new role of senior vice-president, global clients. Foster has been the worldwide chief operating officer at Saatchi & Saatchi since January. Before that, he spent four years as the chairman and regional chief executive of the network’s Asia-Pacific and Greater China offices – until the post was scrapped by the worldwide chief executive, Robert Senior. Time will tell whether Foster’s move will trigger more changes at the top of Publicis.