The buzz: House of Fraser gets into emojis

House of Fraser has jumped on the emoji bandwagon, releasing a campaign called '#emojinal' for Valentine's Day.

The buzz: House of Fraser gets into emojis

The department store has been Tweeting images of celebrities with emojis superimposed on them.

Are House of Fraser ignoring customer enquiries until this emoji thing is over? How can they answer Qs all in emojis?
@BeckyBedbug

The new House of Fraser emoji thing is cringe central! Please stop, it’s just getting embarrassing now!
@iamEmmaWilde

What is going on with House of Fraser’s Twitter account this morning...?! Emoji overload!
@cl_baldwin

Are House Of Fraser pretending their Twitter has been hacked as a stunt…? Only about 2 years late to the emoji party
@musicstephh 

Love the @houseoffraser #Emojinal campaign
@amandipkaur1

have roared laughing at the #Emojinal Tweets by @houseoffraser - yes out of brand and character but actually hilarious.
@MurrayReb

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