The buzz: Humans and Pip Hatton

The buzz: Humans and Pip Hatton

Channel 4 had some fun with a campaign, by 4Creative, for its upcoming futuristic series Humans. A TV spot promoting Persona Synthetics’ new cyborgs as ‘closer to humans than ever before’ was accompanied by press ads, a website and even eBay listings. The work seems to have had the desired impact, intriguing people and getting them excited (and scared) about watching the show.

Persona Synthetics ad on Channel 4 freaked me out so badly  #Humans

Whoever came up with the ad campaign for Channel 4’s #Humans is a genius. Just hope the show lives up to the hype they’ve created

‘Persona Synthetics’ ad weirded me out. But I’m intrigued by what Channel 4 Humans will entail.

Cheers Channel 4 for your ad on Persona Synthetics and making me think I was now in a robot uprising


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now