The buzz: John Lewis' "tiny dancer" wins hearts

When Adam & Eve/DDB works with the director Dougal Wilson, the result is rarely less than excellent.

The buzz: John Lewis' "tiny dancer" wins hearts

Their newest ad, for John Lewis Insurance, shows a young girl recklessly dancing around the house to Sir Elton John’s Tiny Dancer and has garnered levels of attention usually reserved for the brand’s Christmas campaigns.

Oh my Christ, the John Lewis "Tiny Dancer" advert made me crush up my birth control pills and snort them all at once.

Have you seen this fantastic Tiny Dancer? Elton John’s iconic track features in the latest John Lewis TV ad

This ‘Tiny Dancer’ is the definition of dance like nobody’s watching

John Lewis’ home insurance ad has been the best thing about tonight’s #XFactor. Hasn’t it? 

Another irritatingly brilliant John Lewis ad. I want a law against ad emotion - ‘buy this it’s good’ is quite enough.

Spotlight on...

Farah Ramzan Golant Chief executive, Girl Effect

Farah Ramzan Golant, the former chief executive of Abbott Mead Vickers BBDO, has been named the chief executive of Girl Effect. She joins the charity as it formally breaks ties with Nike to become an independent organisation. Ramzan Golant left AMV in 2011 to lead the production house All3Media. She was also a business advisor to David Cameron – but that ended when she departed All3Media in September last year. Will her return to the big chair mean a return to Downing Street?