On Twitter and YouTube, some people have praised the ad and voiced their support, whereas others are a bit confused by its simple link between illiteracy and global issues such as Aids, Ebola, Kalashnikovs and young offenders.
Really love the @projectliteracy advert thats on you tube at the moment, not often i say that ! #ProjectLiteracy
the project literacy commercial is the best thing ever
its catchy as hell but, GOD IS IT DARK
What does knowing how to read have to do with Ebola?
This is disgusting fear-mongering.
Nicola Sturgeon, first minister of Scotland and Scottish National Party leader
Nicola Sturgeon, the leader of the Scottish National Party and first minister of Scotland, spoke to leaders of the advertising industry on Monday at a special Wacl lunch. Unusually for a Wacl speaker, she spoke on the record, making a plea for the ‘remain’ campaign to make the positive case for the European Union. Sturgeon also spoke about the response – both negative and positive – to her becoming the first female first minister and implored the room to bring about equality for the sake of the generation who are currently in childhood.