The buzz: Star Wars excitement hits dangerous levels

There's still two months to go before Star Wars: The Force Awakens opens but already the excitement is hitting dangerous levels.

The buzz: Star Wars excitement hits dangerous levels

Riding the crest of the wave is Bartle Bogle Hegarty New York. Some on Twitter are suggesting the agency’s ad for the latest Star Wars Battlefront game is better than the film trailer

Think I like the Star Wars Battlefront video game ad, better than the actual trailer... #StarWars

Aww, this Star Wars Battlefront ad is really cute. Then it got funny in a silly kind of way. ^_^ #RAW

I just love this new #StarWarsBattlefront trailer/ad... Something about it just hits right in the feels

This kind of thing never happens to me at work. But it should. What a great ad. #StarWarsBattlefront

#StarWarsBattlefront advert ticks all the right nostalgia buttons

Spotlight on…

Mark Price, outgoing managing director, Waitrose

Mark Price, who is affectionately known as ‘the chubby grocer’, is quitting Waitrose after 35 years at its owner, the John Lewis Partnership, amid suggestions that he wants to step up from deputy chairman to chairman of Channel 4. His experience at John Lewis Partnership, which is owned by its employees, is considered ideal if the Conservatives privatise the broadcaster by turning it into a not-for-profit organisation. Price, who became a Channel 4 non-executive director in 2010, has led Waitrose since 2007.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content