A Hollywood-style car chase through the streets of Thailand brings to life the excitement of a Bwin bet in an ad by BBH Sport, the first work from the agency since winning the betting brand's account earlier this year.
At the end of the race, the action stops and the viewer is asked to place their bet on who will win. A two-minute film revealing the winner will air on 12 September during the opening games of the Uefa Champions League.
The campaign will run across Europe and include TV, cinema, social media, CRM and digital display. It was written by Paul Silburn, Chris Clarke and Matt Moreland, and shot by Hollywood director Nima Nourizadeh.