C4 in dispute over internet advertising rights

LONDON - Channel 4 has come under fire from the IPA over fears that actors and musicians could sue agencies for rights infringements as a result of its recently launched online broadcasting service.

Some of the channel's top shows, including 'Big Brother' and 'Hollyoaks', are being simulcast on its website, along with the TV ads booked to run in the programmes.

The IPA asked the broadcaster to indemnify clients and agencies against potential legal action from third-party rights holders.

"If Channel 4 is going to broadcast TV ads online, it needs to ensure all rights are cleared or provide indemnity," Marina Palomba, the IPA's legal director, said.

A Channel 4 spokeswoman said: "It is our view that simulcast represents an extension of our TV service."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.