Carat has fallen out with Channel 5 over the broadcaster’s
The media agency is believed to have removed commercials for its clients
Asda, Nissan, Abbey National, News International and Diageo from the TV
The ads were scheduled to air in January and February.
Channel 5’s sales director Nick Milligan refused to comment on the rates
dispute. However, according to reports, the argument is over demands
that Channel 5 wants to raise its prices as it increases its viewing
share to catch up with rivals.
Carat’s broadcast director Mark Jarvis told Media Business: ’Those
advertisers did not advertise on Channel 5 last month and we are looking
to resolve that and get them back on the channel.’
However, one agency source said: ’The dispute is far from over.’
Milligan revealed Channel 5 is to issue a statement about the ad rate
situation over the next two weeks.
Last week, Channel 5’s total weekly viewing hours reached 5.5 per cent,
up from 4.7 per cent for the same period last year.
This year the broadcaster is predicting it will increase its total
viewing share from 5.2 to 6.1 per cent.