C5 rows with BBC over confiscated perimeter ad

Channel 5 and the BBC were involved in a row this week after the corporation’s sports producer, Chris Lewis, confiscated Channel 5’s perimeter board advertising at a football match being transmitted live on BBC1.

Channel 5 and the BBC were involved in a row this week after the

corporation’s sports producer, Chris Lewis, confiscated Channel 5’s

perimeter board advertising at a football match being transmitted live

on BBC1.



The incident happened on Tuesday at the stadium in Lyon, France, where

the BBC was covering Blackburn Rovers’ Uefa Cup defeat by Olympique

Lyonnaise.



Channel 5 had secured perimeter ad space for posters inviting viewers to

switch over to watch Channel 5’s coverage of Liverpool’s 5-0 rout of FC

Kosice.



Channel 5 claims the BBC game was broadcast without its ads in situ

after Lewis walked off with the work, against the wishes of the poster

contractor, Skyville.



Skyville is considering legal action against the BBC for loss of

reputation, ad revenue and media production costs.



However, a BBC spokesperson said: ’We have had no communication from the

company and cannot give any further information.’



Jim Hytner, Channel 5’s marketing director, said: ’It feels like an

unintended compliment that the BBC should worry so much about us. I’m

only sorry their team lost.’



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